Sergiy Sirko

I always strive to understand my client’s goals with the video. I am interested in where the video will be showcased, whether there is a budget for promotion, and other relevant details. My team and I thoroughly research all available information to better understand the client’s needs, niche, and their product or service.

During the preparation phase, I visualize the video in the smallest details. This helps to understand the equipment needed for shooting, the hours required on the set, post-production hours, and additional expenses such as studio rental, music licenses, voiceover recording, and more.

After budget approval, the script is created, references are selected, and the timing of the shooting process is determined. References are a valuable tool to showcase specific elements of the video.

The filming stage is serious and crucial, but it is also enjoyable. If non-professional actors, such as company employees or the owner, are featured in the video, the most important thing is for them to be themselves and not play to the camera. Authenticity is key. Additionally, it’s better to speak naturally and from the heart rather than memorize scripted lines, as retakes are always possible.

After shooting, we move on to the process of editing the filmed material into the final video. Graphics, titles, music selection, and color correction are typically part of this phase. Color correction and sound mixing are essential, and additional sound effects may be added to enhance specific moments or convey the video’s atmosphere.